Banyan Joins NL Health Services' Agency Roster in First Canadian Market Win

Banyan has been selected for the pre-qualified agency roster supporting Newfoundland & Labrador Health Services. This single integrated provincial health authority serves more than 510,000 residents with approximately 22,000 employees and a roughly $3B annual operating budget. This is Banyan's first contract vehicle seat in the Canadian market, and we're proud of it.

The opportunity came through a formal Request for Supplier Qualifications (RFSQ) process. A seat on the roster makes Banyan eligible to perform individual Statements of Work across three service areas: strategic and consulting services, creative and production, and digital and marketing all in support of public health communications. It's squarely the work we do, in a market we've been building toward.

The contract vehicle runs one year with two optional extensions. For Banyan, it's more than a roster win. It's a first foothold in Canada and a signal that the mission-aligned work we've built our reputation on travels well across borders.