30 Years of Change for Good

In 1995, Sally Deval and Allen Admire set out to build something different — a company that would do great, creative, beautiful work, but only in service of improving people's lives. No hamburgers. No lipstick. Just work that mattered.

Thirty years later, that founding conviction is still the throughline.

What started as a small video production company in St. Charles, Missouri has grown into a full-service strategic communications consultancy with a national footprint, a flagship office in Atlanta, and a portfolio that spans public health, federal agencies, nonprofit organizations, and mission-driven institutions across the country. Along the way, Banyan has earned Emmy Awards, launched mobile apps, built training platforms used by hundreds of thousands of clinicians and coaches, produced documentaries nominated for the Pare Lorenz Award (one of documentary filmmaking's most respected honors), and helped some of the most important public health campaigns in the country find their voice.

The résumé is impressive, but it's never been the point.

The early clients tell the story: Boys Town National Hotline, Shriners Hospital, AL-ANON, the Will Rogers Institute. Organizations serving people in their hardest moments. That instinct — to show up for the people and communities who need it most — has shaped every contract, every campaign, and every partnership Banyan has built since.

A few milestones worth pausing on:

  • 2000 - Banyan wins its first national EMMY™ for Outstanding Television for “The Place You Want To Be”.

  • 2003 - Banyan began its partnership with CDC's Division of Violence Prevention, a relationship now more than two decades strong.

  • 2011 - Banyan opened its Atlanta office, planting roots in a new city and signaling a national expansion that continues today.

  • 2012 - Banyan launched the first mobile app for the federal government, developed for CDC's HEADS UP concussion initiative.

  • 2023 - Banyan won the Maternal Mental Health Hotline Communications and Marketing Campaign for HRSA — the largest contract in the company's history at the time.

  • 2024 - That record was surpassed with a $27M award from NIH's National Institute of Neurological Disorders and Stroke.

  • 2025 - Banyan launched a refreshed brand — reaffirming its mission and values while signaling a new chapter of creativity and impact.

Thirty years in, Banyan is still asking the same questions Sally asked at the beginning: What does it mean to do work that matters? Who are we here to serve? What does change for good actually look like? The answers keep evolving. The commitment doesn't.

Here's to the next chapter: new markets, new partners, and the same mission that started it all.

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Banyan in the Field at NCHCMM 2025