decorative dot pattern
decorative red bursting geometric shapes
Outline of the state of Georgia with three drink types in it: shot, wine glass, and pint.

OUR WORK

Georgia Crisis Line

THE CHALLENGE

Georgia’s Department of Behavioral Health & Developmental Disabilities (DBHDD) came to us when they wanted to ensure Georgians knew about resources available to help them quit or limit alcohol use in order to live longer, healthier lives.

We met this challenge with expert:

  • campaign design

  • audience research

  • message strategy

  • video production

  • information design

We asked…

What if...

we disrupt stigma and help people access free and local support for quitting or limiting alcohol?

canopy of trees in georgia.
DBHDD Logo
Focus group. A hispanic man with glasses is talking and others are listening. A Black woman and older White man sit on either side of him.
decorative geometric blue donut quadrant

THE APPROACH

We asked Latino, Hispanic and Asian Americans across the state about alcohol use. We discovered that many had misconceptions and wanted practical resources and information that didn’t make them feel shamed for consuming alcohol.

So, we developed a campaign with data and empathy at the forefront, and tested messages with Georgians across the state.

Banner excerpt from Campaign Materials. Drink Healthy. Live Healthy. Day or Night

Three Big Ideas

There may be healthier ways to drink.

Purple location marker

Be someone your loved ones can count on.

Lilac location marker

Let’s talk. Anytime.

red location marker
DBHDD Infographics in Spanish and Korean
English Infographic for campaign. Geometric shapes and data points underline the messages throughout the document entitled "Drink Healthy, Live Healthy"
Meta ads for campaign. "We can help you find a healthier way to drink. Be someone your loved ones can count on. We're here to help you be there. Call or text 18007154225"
Meta ads for campaign. "We can help you find a healthier way to drink." Be someone your loved ones can count on. We are here to help you be there. Call us anytime. See how we can help. Day or Night. 18007154225
Social Media Story ads for campaign mocked up on phone. "We can help you find a healthier way to drink." Be someone your loved ones can count on. We are here to help you be there. Call us anytime. See how we can help. Day or Night. 18007154225"

THE RESULTS

Through our insights and expertise, we crafted a state-wide campaign featuring digital and social media ads, infographics, and videos in multiple languages (including English, Spanish, and Korean) to drive residents to resources and support.

We improved the health and safety of all Georgians by helping change attitudes and behavior involving the use of alcohol.